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“Rechtevergabe is important — we all know that. It helps you do more SEO work that moves the needle, and it's important to let the younger generation of SEOs learn by doing work that challenges them,” says Russell.
All this information combined helps customers choose which business to engage with. But, it also allows Google to determine how to rank it.
"Active listening and responses from the agency are an indicator that they'Response offering tailored SEO strategy and solutions rather than out-the-Kasten tactics,” Ashbridge says.
Website migrations/redesign. Zhukova warns that if a business owner migrates or redesigns their website structure without using SEO recommendations, it can lead to a significant loss hinein traffic.
A while back I saw a request on a now defunct platform, HARO, from someone asking: “What’s the difference between graphic design and Netz design?”.
Relevancy between the search query and the content on a page, and search engines assess it by various factors like topic or keywords.
2023 also saw a surge hinein marketers using AI tools. These tools have become valuable for streamlining SEO tasks from ideation to generating content.
Local search ads: Businesses are increasingly using targeted advertising within local search results.
Review management: Businesses are focusing on not just getting reviews but managing them effectively. This involves actively encouraging customers to leave reviews, responding to these reviews, and using the feedback to improve their products and services.
For example, when I published my Hyperlink building guide, I noticed the first page of Google had some helpful posts…
Make your website mobile-friendly. 9 out of 10 Google Lens results came from a site that passed Google’s mobile-friendly test. Considering that basically 100% of Google Lens searches are done on mobile devices, it makes sense that Google would prefer mobile-friendly websites.
But before here diving deeper, I want to note that many resources make SEO seem complex: they might even scare you away. I promise this guide isn't like that.
The usability of a site, which considers page speed, mobile friendliness, and other factors related to how easy it is to discover content on a site.
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